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Noom Health

Noom Health

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App Description

The following description comes from the Google Play Store description of the app:

DISCLAIMER
Use of this app requires a unique program ID assigned to you. If you're interested in participating, contact gethealth@noom.com for information on participating healthcare providers.

DESCRIPTION
Noom Health combines mobile technology with behavioral psychology to deliver preventive interventions to populations at risk for chronic conditions such as Type 2 diabetes.

Through a combination of automated and human interventions, Noom Health coaches patients to control their diet and activity levels in a sustainable manner. A variety of tools aid in this process. For instance, the virtual coach delivers timely, tailored guidance and motivation, while in-app support groups led by trained facilitators bolster patient engagement.

CLINICALLY VALIDATED
Noom works closely with research institutions and government organizations on innovative studies and clinical trials focused on mobile preventive health. Examples of recent collaborations include:
•  Icahn School of Medicine at Mount Sinai: Noom is collaborating with Mount Sinai on a National Institutes of Health grant-funded study testing an intervention using mobile technology to treat eating disorders.
•  Centers for Disease Control & Prevention (CDC): Noom is the first technology company approved by the CDC to deliver the National Diabetes Prevention Program (NDPP - http://www.cdc.gov/diabetes/prevention/about.htm), a program that has been proven to lower incidence of type 2 diabetes by 60%.
•  Life Insurance Foundation of Korea: Noom designed a virtual weight loss program for office workers which resulted in an average weight loss of 9.5 lbs. Our mobile program outperformed an in-person intervention by 340%.

BUILDING ON A PROVEN CONSUMER PLATFORM
Noom has been developing consumer behavior change applications for over 6 years.
Our weight loss application, has been the top-grossing health app on the Play Store for the last 22 months.

Key accomplishments:
•  28M installs across Noom’s suite of applications
•  Average weight loss of 10 lbs
•  65% four-month retention
•  Featured Google Fit partner

Why is Noom Health right for you?
•  Virtual coaching engine automatically delivers condition-specific daily tasks as part of behavior change curricula
•  Customized dashboard and analytics allow one facilitator to monitor and support hundreds of patients via in-app groups
•  Proprietary 500,000+ item international food database can be modified for various conditions
•  Simple, color-coded feedback based on calorie density coaches patients to make healthier food choices
•  Secure messaging platform simplifies patient-provider communication
•  Award-winning, battery-friendly pedometer seamlessly integrates with exercise and nutrition tracking functions

Providers, health plans, and employers may contact sales@noom.com to learn more about our program and receive a demo of the platform.
Sensitive Permissions Used By This App
Permission What Why
Precise location (gps and network-based) Can use user's precise location Internal
Can use user's precise location It appears this app uses this data for market/customer analysis
Take pictures and videos Can use camera or flashlight on the phone Internal
Read phone status and identity Can read phone's current state information like in-phone call, phone signal, carrier, device ID, and phone number Internal
Can read phone's current state information like in-phone call, phone signal, carrier, device ID, and phone number It appears this app uses this data to identify users for market/customer analysis
Full network access Can access the internet It appears this app uses this data for internal use within the app's functionality
Can access the internet It appears this app uses this data for mobile analytics
Can access the internet It appears this app uses this data for social networking services
Use accounts on the device Allows the app to request authentication tokens. Not analyzed yet
Pair with bluetooth devices Can connect to user's Bluetooth devices Not analyzed yet
Access bluetooth settings Allows applications to discover and pair bluetooth devices. Not analyzed yet
Modify or delete the contents of your usb storage Can write to your phone's USB storage Not analyzed yet
Approximate location (network-based) Can use user's approximate location Not analyzed yet
Third Party Libraries Used by this App
Library Usage
Facebook
Flurry

Privacy Analysis

Version of the app analyzed:

1.1.6

App was last analyzed by Privacy Grade on:

04/19/2015

Why does this app have this grade?

Our method for grading apps uses a privacy model that we built. This model is based on crowdsourced surveys that we conducted to capture people’s expectations and comfort levels with various app behaviors.

You can see more information about how we grade apps in our FAQ.

See the sensitive permissions table below the app description to see the permissions that made users of the app uncomfortable.

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